September 24, 2018

Corporate Recruiting Video Project

This summer we got the chance to work on a project for one of our favorite clients that was unique in that it required us to film in three continents – North America, Europe, and Asia. The video was commissioned by the client to promote their new internal referral hiring program. They wanted to have employees who had referred people or had been referred give a short interview about their experience, and they wanted to have folks from offices around the globe represented.

Multi-National Video Crew

The first thing we needed to do was build the crews for China, Singapore, and England video shoots. Normally, we would send some of our own team members to either do the shoots or work with some locally hired crew to get the footage we need. This time, however, there wasn’t time or budget to make that happen. The shoots needed to happen within days of each other to make the tight deadline for the project. We reached out to some of our local contacts in each of the areas, and briefed them on the project, sent along shooting specs and sample frames and videos for reference and style, and connected them to the client’s local teams in each location. For the shoot here in San Diego, we sent our own team out to do that.

The plan was shoot in England on a Friday, Singapore on the following Monday, and then China on Tuesday. We shot here in San Diego the week prior, so we were able to send some sample footage from that day to the crews in the other locations form them to try and match what we did. Working with the time differences proved to be a bit of a challenge, but it all went smoothly and within a week we hard drives from all the various locations and was ready to start editing.

Short Post-Production Schedule

After we created transcripts for all the interviews, the client used those to write a script for us to edit to. Again, with the short time frame we were working under, they provided a very basic script – much of the visuals were left to us to decide on. They had chosen the soundbites that formed the spine of the video, but we had creative freedom beyond that. With just two weeks to do the all the editing, we wasted no time in getting started, and we turned around a first cut within 2 days of receiving that first script. Two weeks and three versions later and on the following Friday, we submitted the final version.

We’re proud of how the video turned out, and we’re very excited to share it with you. As all good projects usually are, it was a challenging project to work on, but everyone we worked with on the client side was wonderful and supportive in helping us get it done. Video production is not always easy, nor is it always glamorous. But when we sit back and see how our work helps our clients reach their goals and tell their stories, it makes it all worth it and it’s why we do it.  For over 15 years, we’ve been helping companies in San Diego (and beyond) tell their stories. Let us know if we can help you.

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