October 9, 2018

Animated Corporate Referral Video

This past summer, 100 ACRE FILMS, was hired to work on a project that required two videos – one live action and one animated. They were both created to promote our clients internal referral program. We posted about the live action video a few weeks back. This time we’re focusing on the animated video.

When this project originally came to us, it was one video that was going to be partly live action and partly animated. But through the development process, it split. We focused on the animated one first, and the client re-worked the script to that end. After meeting to go over the tone and look for the video, our first step was to create a mood/story board that showed the style we were thinking was right for the project. After getting client signoff on that, DJ, our animator on this project, got to work on building all the animation and design elements. Once done, it landed in editorial where sound effects and music were added in. The voice over track was created early on, and DJ used that to animate to.

The video went through a few rounds of revisions, but the overall look and feel remained constant – just minor tweaks to the voice over and animation elements. Once locked, we did another pass on sound effects and music to get the balance just right.

Working on animated videos require a much different workflow then a live action video. When clients call for this, we take the time to explain to them the process – writing a script and creating a storyboard, the amount of time required to build the animation, designing all the elements, and the time to render it all out. Editing live action video can be time intensive, but the results can be viewed instantly and changed on the spot. Animation takes time to set up, but then needs to be rendered out to see how the final scene will look – sometimes that can take minutes, sometimes hours. But any tweaks, however small, can result in having to re-render, and then we need to wait again to see how they look.

We’re very happy and proud to share this video with you, and hope that whether you need a live action or animated video, you call us for any video production needs you have. Our talented team can deliver your corporate or promotional video on time and on budget, and help you share your story with the world.

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